Google AdWords Advanced Management (Monthly)
Active management and optimisation of your mid-large Google AdWords account.
Each month we actively manage and optimise your AdWords campaigns
Your campaigns are setup and optimised by our Google Certified team across:
- Google Search Results
- Google Display Network (including Remarketing)
Based on your monthly digital strategy we ensure campaigns are created/paused/updated inline with company goals and seasonal opportunities.
We ensure all your campaigns are optimised to take advantage of all Google AdWords features including:
- Keyword management
- Ad copy
- Ad extensions:
- Structured snippets
- Bidding rules
- Day parting and mobile bid adjustment
- Demographic and audience targeting
Landing Page Optimisation
We analyse and optimise your landing pages to ensure they drive the highest possible AdWords quality scores and user engagement:
- Page titles
- Page heading
- Body content
- Image ALT tags
- Call to actions
- Note: The monthly fee includes management of the campaigns, but NOT the advertising spend. The spend is charged to you separately by Google.
- AdWords is competitive and expensive. Poorly managed accounts often waste money on irrelevant clicks or low quality score (QS) areas
- Optimising AdWords accounts ensure budget is spent well, and focussed on the correct areas for the business
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